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Heck yeah man! No rules. No fear. Whatever it takes to shape the dynamics and manifest your sonic vision!
I always try my best to bake those “master bus” automation moves into the mix – that way, if someone else is mastering, I won’t be dependent upon them for those micro moves, and they can just focus on tone and macro dynamics, i.e. the overall limiting.
That said … sometimes your carefully crafted mix dynamics (i.e. quiet verse, loud chorus) will get flattened out by limiters used in mastering. After all, that’s the limiter’s job – to reduce dynamics and increase loudness.
So when needed, I will automate the OUTPUT gain of the last limiter on the mix buss or mastering chain to achieve the specific dynamic shape I want. Rick Rubin calls this technique the “slippery fader.” He might say something to me like, “maybe try some slippery fader on those choruses so they really jump out.”
While you could achieve this by physically/manually riding a fader or knob, this is one instance where (gasp!) I prefer using a mouse instead of a fader. If the limiter’s output for my loud choruses is at 0db, for example, I will change my track settings to view the limiter’s output automation, select my verse sections, and trim them down to like -1.5db. Then I’ll audition the volume change and make sure the automation breakpoints are exactly where they should be – musically – to disguise the sudden moves.
Here’s a short playlist I made a while back demonstrating the “slippery fader” technique. The first song by Green Day is the first time I ever noticed this trick in the wild, back when we were in high school. The second song by Pom Poms is a mix of mine where I employed the same trick.
Enjoy and good luck “slippin'” those faders!
https://open.spotify.com/playlist/6bZXOPJ4869mJVLFqlGGqV?si=f0c5e98ec6964ec3